Questions to Ask Yourself About Your Target Audience

Earlier this week I presented on "Marketing to Build your Pipeline" at the NAAIM conference in Atlanta, where I shared how important it is to really know your target client. Here are some questions that you should be able to answer about your client in order to create content they will really respond to. To view the entire presentation click here.

  • What do they really value?

  • What keeps them up at night

  • Where they go to get information

  • Who their influencers are

  • What they do in their lives when they’re not reading about your product or service

  • What keywords they use to search online

  • What makes them laugh

  • What blogs they read

  • What problem they need to have solved

  • What do they do for a living?

  • What do they wish they could be doing?

  • What they think of your brand

  • What they think of your competition

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