Welcome to Financial Social Media. Be Authentic!

A message to new social media users in Financial Services:

Welcome to the world of social media networking! As an early adopter and advocate of social networking in financial services, I look forward to the new voices and thought leaders that will emerge in the months and years to come.

Before you get started, let me share some simple advice: BE AUTHENTIC!

I know this may be a new world for you, and that learning how to use social media may seem like learning a foreign language. It’s not. If necessary, get help to learn HOW to use the tools, but resist the urge to have others speak on your behalf.

Don’t rely or use the “canned” messages created for you by your public relations, corporate communications, or compliance departments. Instead exercise the voice that has led you all along and has built the business you own today. Let your unique voice communicate who you are and what you represent in social networking circles. You know why people work with you-tell us!

Trust that the amplified nature of social media networking will reveal the thought leader that you are, and value you add each day.

Your audience is out there listening- it’s time to engage!

For more on this topic and how you can leverage social media to support your financial advisory business, join ByAllAccounts and Amy Mcllwain, President of Financial Social Media for a webinar on how to acquire and retain clients with social media. The webinar will be presented on Thursday, July 21st at 2PM EST. Watch a short preview below and register now!

 

You Might Also Be Interested In:

comments powered by Disqus