Blog Entries by Alex Wingert, Advisor Websites

Financial Advisors: Why You Need Your Site to be Search Engine Friendly

By Amy McIIwain, President, Financial Social Media on Friday, October 21st, 2011

Amy McIIwain, President, Financial Social Media

The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!) If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true that it is only 6% higher than the percentage of all online adults who use search engines, but it simply reinforces the fact that members of advisors’ ideal target market are using search engines. This means that when they are in the process of finding a financial advisor, they are looking for information about you online. What will they find?..Read More »

Are You Prepared to Deal With Your Client of Tomorrow?

By Alex Wingert, Advisor Websites on Friday, September 23rd, 2011

Those who have grown up with Web 2.0 at their fingertips will soon be getting to the age where they are starting families and talking about getting financial advice. Do you know how you’re going to react when they show up to your doorstep or website?..Read More »