Blog Entries by Amy McIIwain, President, Financial Social Media

3 Tips for Hosting a Successful Financial Advisor Conference: Lessons from #FPABE

By Amy McIIwain, President, Financial Social Media on Wednesday, October 15th, 2014

Amy McIIwain, President, Financial Social Media

Having spoken at hundreds of conferences on the topics of social media and digital marketing, I’ve seen the gamut of good, bad, and ugly when it comes to hosting an event. It’s not easy. A lot of planning and prep goes into hosting a successful financial advisor conference...Read More »

Maximize Your Online Presence as a Financial Advisor

By Amy McIIwain, President, Financial Social Media on Tuesday, January 8th, 2013

Amy McIIwain, President, Financial Social Media

Financial advisors have travelled a long way from some of the very old marketing tools to the newest high-end techology-based tools. Today, your clients’ and prospects’ habits have evolved along with the marketing industry. They have access to millions of pages online and will not tolerate being treated as a number in your mailing list or continuing to be fed old snail-mail marketing pieces. They want to be recognized as individuals and be treated as such. Instead, they will look for the information online, whether it is on websites, blogs or social media sites. Your goal as a financial advisor is to get found on all these different platforms. This means having an updated website, creating value on your blog and engaging with your community on Twitter, Facebook or LinkedIn...Read More »

Who is Running the Business – Your Back-Office or You?

By Amy McIIwain, President, Financial Social Media on Thursday, December 27th, 2012

Amy McIIwain, President, Financial Social Media

Advisors that view their back-office as an investment will structure the back-office to support their business plan. Advisors that view their back-office as a cost tend to invest in what they consider affordable – altering their business plan based on what the back-office can provide...Read More »

Alternative Investments: A Custodian Speaks

By Amy McIIwain, President, Financial Social Media on Monday, November 26th, 2012

Amy McIIwain, President, Financial Social Media

Alternative investments are hot enough that RIAs, broker dealers, family offices and others are feeling the pressure when it comes to picking the right vehicle and incorporating it into their reporting systems...Read More »

Solving the Alt Investing Reporting Problem

By Amy McIIwain, President, Financial Social Media on Monday, November 19th, 2012

Amy McIIwain, President, Financial Social Media

When you look at alternative investments, you can’t help but see how significantly their use has increased. In the past 12 months alone, there has been a double-digit increase in the use of alternative investments, including hedge funds, private equity, REITS, managed futures and the assorted other types of investments that comprise the category...Read More »

Reconciliation Comes Into Focus Again

By Amy McIIwain, President, Financial Social Media on Thursday, November 8th, 2012

Amy McIIwain, President, Financial Social Media

Asset safety means more than simply an independent reputable custodian holding the assets under management. High profile frauds exposed during the financial downturn have highlighted the need for processes that ensure timely and accurate recording of assets plus an effective reconciliation between the books of the investment manager, custodian or other fiduciary (e.g. prime broker)...Read More »

To Build an Advisory Dynasty, Educate the Heirs

By Amy McIIwain, President, Financial Social Media on Monday, September 17th, 2012

Amy McIIwain, President, Financial Social Media

Keeping wealthy families as multi-generational clients requires a window into the household’s financial arrangements as well as a human touch. The parents will appreciate your efforts and the kids will learn to rely on your expertise when Mom and Dad are gone. Wealth managers work hard to protect their high-net-worth clients’ wealth for generations to come, but too many get a cold reward when the heirs take the fruits of their labor to competitors...Read More »

The Right Asset Managers Can Help You Offer Better Client Service, Lower Costs

By Amy McIIwain, President, Financial Social Media on Saturday, September 8th, 2012

Amy McIIwain, President, Financial Social Media

For the enterprising RIA firm that’s diversifying its asset management strategies—and is looking for outside expertise in its selected areas of specialization—it’s more essential than ever to choose the right asset management providers. Sure, it’s a given that you want an asset manager who delivers superior historical performance, whether you’re relying on them for their expertise in fixed income, alternative investments, real estate, micro-caps, or any other of the innumerable investment options. But you also want to select a manager who offers something else—namely, operational advantages that not only enhance your client service, but boost your firm’s bottom line as well...Read More »

How To Survive The Advisor Apocalypse

Amy McIIwain, President, Financial Social Media

Is it real? Yes. When will it happen? Could be months, maybe even years. But to survive, you’ve got to prepare. And the first step in preparation is to understand the virus that is the root of the apocalypse: internet technology...Read More »

Retirement Portfolios Need Closer Monitoring Than Ever

By Amy McIIwain, President, Financial Social Media on Wednesday, June 20th, 2012

Amy McIIwain, President, Financial Social Media

Baby Boom clients still require active investment advice in the new retirement landscape. The challenges they face today still represent huge opportunities for advisors willing to work longer and harder. Now that Baby Boomers are hitting retirement age at the rate of 10,000 people a day, the moment the industry pundits promised us a decade ago is here...Read More »