Blog Entries by D. Bruce Johnston, President & CEO, Advisolocity

Why Most Advisors are only Utilizing 10% of their Website Potential, and How the Smart Ones are Using it All

By Amy McIIwain, President, Financial Social Media on Friday, September 16th, 2011

Amy McIIwain, President, Financial Social Media

Did you know that research shows that 95-97% of first-time website visitors are not sales ready? It also shows that even on pure retail websites such as Amazon, 90% of visitors leave without making a purchase or providing additional information? What about visitors to your site? The fact is, if you’re like most advisors, you’re not.....Read More »

Surviving the Crisis: 5 Tips for Advisors in a Time of Market Turmoil

By D. Bruce Johnston, President & CEO, Advisolocity on Tuesday, August 16th, 2011

Today's news coverage says it all: words like "plunging stocks," "massive volatility," "lowest levels," "looming recession," "double dip," and "rout" are liberally peppered throughout much of the media. In this environment, it doesn't take long for the pundits and talking heads to start discussing what an advisor should be saying to his or her clients. It comes with the turf, and is certainly no surprise. Because the fact is, as your clients struggle to make sense of a situation they can't control or comprehend, they will increasingly turn to you for context, calm and comfort. You need to communicate with them clearly and unequivocally. That's why I recommend that you make the following five pointers the guideposts of your "crisis mode" communications (they're good everyday pointers, too, regardless of a "meltdown")...Read More »

Inside the Mind of Madoff: An Interview with Diana B. Henriques, Author of the Bestseller “The Wizard of Lies: Bernie Madoff and the Death of Trust”

By D. Bruce Johnston, President & CEO, Advisolocity on Friday, August 12th, 2011

On August 18th at 2PM EST I will be partnering with ByAllAccounts on a much anticipated webinar entitled “The Madoff Lessons: What Every Financial Advisor Must Learn From History's Biggest Ponzi Scheme” featuring New York Times Bestselling author Diana B. Henriques. While working on the webinar, I had a chance to sit down with Diana to ask her about her experience covering the Madoff story from start to finish.....Read More »

Why Automated Lead Nurturing will Transform your Advisory Business

An increasing number of advisors are discovering that technology can serve as a crucial competitive differentiator. They are endorsing it in record numbers as it provides an edge in controlling costs, improving efficiency and allowing them to respond quickly to specific investor demands. In particular, advisors are beginning to understand the importance of incorporating customer-profiling capabilities into their practices. It’s with this understanding in mind that we are pleased to offer our insights on one very important component of a customer-profiling strategy: Lead Nurturing.....Read More »

5 Must-Haves to Look for From Your Social Media Archiving Provider

By Amy McIIwain, President, Financial Social Media on Thursday, June 16th, 2011

Amy McIIwain, President, Financial Social Media

Today, with more and more firms evaluating and entering into social media, it stands to reason that FINRA & SEC rules governing social media and archiving solutions will play a bigger role in the professional lives of Financial Advisors and Advisors. In fact, you may be feeling enormous pressure right now to begin leveraging social media in your practice. That's because an increasing number of clients are demanding that their financial advisors communicate with them through some form of social media—and it is, after all, a client's prerogative as to how they'd like to receive their communications. That said, when you're enlisting the services of a social media archiving provider, there are five essential questions you must ask. These questions will let you know whether the provider offers all the "must haves" that are necessary to do the job right...Read More »