Blog Entries by Gary DeAsi, Marketing Coordinator, ByAllAccounts, and Evan Stone, Marketing Consultant

You Don't Have to Be a Great Writer to Write a Great Blog: 21 Quick and Easy Tips for Becoming a Successful Blogger (Part 2)

By Amy McIIwain, President, Financial Social Media on Wednesday, September 28th, 2011

Amy McIIwain, President, Financial Social Media

In our last blog, we posted the first installment of our guidelines for helping you write a blog for your firm (shown in gray below). Now, here’s the second installment to finish up the series. Remember, these guidelines are designed to help you write the best blog possible, while spending less time and effort doing it. You don’t have to be a professional writer to write a great blog. All you need is a desire to position yourself as an expert in your field, drive more visitors to your website, and attract new clients...Read More »

You Don't Have to Be a Great Writer to Write a Great Blog: 21 Quick and Easy Tips for Becoming a Successful Blogger (Part 1)

You’ve probably heard a lot about blogs. Many advisors are writing them. And why not? Blogs can be an effective way to establish thought leadership for your firm, drive traffic to your site, and in the best of all worlds, get a new client or two. You don’t have to be a professional writer to write a good blog. Most advisors don’t have a degree in journalism and aren’t published novelists. Instead, you need a clear idea of what you’d like to say. The determination to put your words in writing. And the willingness to follow a few simple guidelines that will make the process as quick, easy and efficient as possible. That’s what these 21 tips are for.....Read More »