Taking a Baby Step With New Parents Can Earn You Clients For Life

By Marcia Nickerson, Account Manager on Friday, July 29th, 2011

Recently, my husband and I welcomed a beautiful baby girl into our family. After counting all her fingers and toes, we breathed a sigh of relief to know that she was healthy. As far as I could tell, all the disciplined planning that I did during the nine months of my pregnancy had paid off. I had been very conscientious in carefully mapping out my diet in order to give my daughter the best chance for a healthy start.....Read More »

Choosing the Right Software: 3 Tools for Getting it Right the First Time

By Brian Gannon, Technical Relationship Manager on Thursday, July 28th, 2011

Way back when, in the early 2000’s, my roommate Joe and I would often find ourselves watching “Leave it to Beaver” on Saturday mornings. One of our favorite scenes was one where Beaver was choosing a book for his book report from Ward’s library. Beaver pulls out a book and hands it to Ward for the requisite parental approval. Ward is puzzled by his choice and says to Beaver, “’A History of Mexico… why did you choose this book Beaver?” Beaver responds enthusiastically, “I chose it on account of its neat green cover!” And then Ward, in his perfectly sardonic father-knows -best tone: “No Beaver, no. That book is not for you.” You can almost hear him saying “No Beaver, that is a terrible idea”, which is why we found it so humorous. Ward then chooses The Three Musketeers for Beaver, and yet another Cleaver household catastrophe is narrowly averted. (Well, not really, because then Beaver watches the Three Musketeers movie instead and gets in big trouble...)..Read More »

Mind Maps: Reinventing the Client Value Proposition

By Amy McIIwain, President, Financial Social Media on Tuesday, July 26th, 2011

Amy McIIwain, President, Financial Social Media

We live in puzzling times. The speed of the microchip and the expansion of the Internet have opened many doors for the delivery of financial services. So much so that many advisors are confused as to which door to open, or what service to provide, or how to be paid for these new services. For advisors who are prepared, the opportunities are there for the taking. The recent financial crisis has made taking action even more important. Advisors who depend entirely on providing Assets-Under-Management (AUM) services for a fee are being questioned about the relevance of their services. Are advisors presenting a clear client value proposition? Are AUM fees being commoditized? Now that the veil has been lifted on Wall Street, don't all investment advisors look the same?..Read More »

Practice Management Tips for Life Altering Events - Part 1: What To Do When Your Clients Get Divorced

By Karla Paxton, Technical Relationship Manager on Friday, July 22nd, 2011

Sometimes, when you’re a financial advisor, you can end up feeling more like a therapist than a financial specialist. As a trusted advisor, you not only have access to the client’s financial picture, but to his or her private life as well. That’s especially true when a life altering event changes one of your client’s lives, such as a divorce, death, marriage, or any other momentous event. This will be the first in a series of blogs about what to do when life altering events change your clients’ lives—and in the process, alter your relationship with them, too. In this case, we’ll look at do’s and don’ts for advisors when your clients go through a divorce.....Read More »

Client Profile: What I Say When Someone Asks, “Is Data Aggregation Right for My Firm?”

By Cynthia Stephens, VP of Marketing on Thursday, July 21st, 2011

Often, at ByAllAccounts, we’re asked, “Is data aggregation the right solution for my firm?” Naturally, as you’d expect, we have a distinct point of view on this question, and are inclined to answer with a resounding “yes.” But simplistic answers aside, we find that it’s often helpful to answer this question by referencing case studies of advisory firms that are successfully using ByAllAccounts’ data aggregation services...Read More »

What’s the Difference between a Financial Advisor and a Life Advisor? Client Relationships that Last.

When it comes to advising clients on their investments, you’re a pro. It’s what you do for a living, and the expertise you possess and advice you dispense are valuable commodities. But when you’re building client relationships, are they enough to sustain and grow the relationships? Good question—with a simple answer. You’ll find that your client relationships can be greatly improved—from establishing trust to increasing the frequency of client contact—when you go from financial advisor to “life advisor”......Read More »

5 Ways Advisor Websites Go Wrong (and how to fix it)

As a Financial Advisor, your website is your most important piece of Internet real estate. It’s where people go to learn more about you, your business, and how you can help them. As such, it plays a significant role in shaping people’s opinion of your practice and your services. Most Advisors today have a link to their website on their social media profiles, newsletters, business cards, and in their email signature. We’ve trained clients to check us out by checking out our websites. So its important that both you and your visitors get the most out of your site. Here are 5 ways Advisor websites go wrong (and how to fix it...)..Read More »

5 Reasons to Hire Interns At Your Advisory Firm – And 5 Ways to Get the Most Out of Them

Summer is here – and internship season is in full swing! As the authors of this blog, we write from an intern’s perspective. We’re both currently interns at ByAllAccounts – and based on our experiences at the firm (as well as other internships during our brief careers), we are both convinced of the benefits of being an intern and hiring an intern. So…we’d like to pass along some insights on why it makes sense for you to bring interns on board. Or if you’ve already gone ahead and hired interns, we have some tips on how to get the most out of them...Read More »

Welcome to Financial Social Media. Be Authentic!

A message to new social media users in Financial Services:Welcome to the world of social media networking! As an early adopter and advocate of social networking in financial services, I look forward to the new voices and thought leaders that will emerge in the months and years to come.Before you get started, let me share some simple advice: BE AUTHENTIC!..Read More »

Why Automated Lead Nurturing will Transform your Advisory Business

An increasing number of advisors are discovering that technology can serve as a crucial competitive differentiator. They are endorsing it in record numbers as it provides an edge in controlling costs, improving efficiency and allowing them to respond quickly to specific investor demands. In particular, advisors are beginning to understand the importance of incorporating customer-profiling capabilities into their practices. It’s with this understanding in mind that we are pleased to offer our insights on one very important component of a customer-profiling strategy: Lead Nurturing.....Read More »