Marketing By Gender: 4 Tips For Getting In Front Of Female Clients

Amy McIIwain, President, Financial Social Media

In previous posts, I have written about the importance of marketing segmentation and targeting. In this post, I would like to focus on one segment of the marketplace: women. In general, financial advisors could do a much better job of educating, engaging and marketing their services to female investors. Here are 4 tips to get you started.....Read More »

Where Things Stand Right Now in Financial Social Media

"In a newly released survey by DAI Partners and Tools, Inc, “Social Media Marketing in the Financial Services Industry: Where Things Stand Right Now,” nearly every financial services company is using or thinking about using social media to increase brand awareness, promote products and services, enhance credibility and recruit staff. At the same time, not a single financial firm expects to see any material return on their social media spending in the foreseeable future." -PRWEB Newswire..Read More »

What Financial Advisors Need to Know about Peer to Peer Lending

Amy McIIwain, President, Financial Social Media

The word "disintermediation" is not very common in a financial advisor's vocabulary. Typically, financial advisors work with intermediaries like banks and other financial institutions when managing their client’s finances. I mean, a financial advisor is an intermediary in and of itself – they act as the middle ground between a client and their finances. So what happens when a financial phenomenon starts to take over the social media world that essentially removes the need for an intermediary? The loan and investment service known as peer to peer lending is changing the financial lending landscape in drastic new ways. What if I told you that your clients could borrow money from a complete stranger, receive better interest rates than what most banks offer, and give the lender the opportunity to yield higher returns, all within a much shorter time period than the average loan and investment process? This is exactly what peer to peer lending does, and it’s a growing personal and business venture that's causing financial advisors to take another look at its pros and cons.....Read More »

Reaching Out To Your Clients' Adult Children at the Right Time: Marriage, Mortgages and Other Milestones

By Brian Gannon, Technical Relationship Manager on Thursday, June 30th, 2011

A funny thing happened to me the other week – I got married. And then another funny thing happened – my wife sat me down and said, "I want to go back to school to get my MBA." And I said, "That’s great honey, fantastic! And, umm, just out of curiosity, how much does that cost?" "About $48,000." And then it finally hit me: Oh no. That actually affects me now. My days of walking into Best Buy to buy the Lord of the Rings trilogy on blu-ray whenever I feel like it are over. I need someone to actually help me with this money stuff. What now? I think a lot of people in my demographic (thirty-something) have had this moment of revelation at some point in the recent past, or will in the near future. In my case at least, it got me thinking about how I now officially need some advice on my (or really, our) financial future. So the next thought is that my parents’ financial advisor might be a good place to start. And that led promptly to the question: Why hasn’t my parents' financial advisor contacted me already?..Read More »

Summer: Time to Plan a Vacation…or Add Some Heat to Your Business Plan?

By Jodi Kling, Relationship Manager on Tuesday, June 28th, 2011

It’s approaching 9:00 in the evening and I’m waiting to board my delayed flight to Seattle for a long weekend. I’ve been looking forward to this mini-getaway and it’s finally here. Other travelers at the gate are continuing on to Asia, hitting the seas for an Alaskan cruise, or heading up to beautiful British Columbia. The end of June is upon us and both the Summer and vacation seasons are in full swing.....Read More »

How Far We Have Come! Meeting your Compliance Requirements and Tracking your Employee’s Personal Trades

Karla Paxton, Client Engagement Manager, ByAllAccounts

The employee compliance landscape has certainly changed over the past few years. In fact, now is a good time to take a look back, and then fast forward to the present – in order to see just how far we have come. There are four developments that quickly become apparent.....Read More »

Staffing: The Most Important Questions Are the Ones You Ask Yourself

By Amy McIIwain, President, Financial Social Media on Thursday, June 23rd, 2011

Amy McIIwain, President, Financial Social Media

In my last blog, I mentioned how I'd been listening to advisors talk about what they considered the top three challenges they faced. However, in spite of these challenges, I got the sense from the advisors' remarks that they felt positive about where things are headed in the industry. According to them (and many industry watchers), the advisory market is showing stability and RIA firms are growing. That’s good news, right? Well, hold off on the champagne and caviar for now.....Read More »

Get Going With a CRM, or Get Left Behind: An Interview with Tim Minert, Redtail Technology

By Cynthia Stephens, VP of Marketing on Wednesday, June 22nd, 2011

Last week I attended Cloudforce Boston 2011 and heard Chairman and CEO, Marc Benioff, deliver the keynote address. From his remarks, it’s clear that sales and marketing professionals have embraced customer relationship management systems. But are financial advisors embracing them? I reached out to Tim Minert from Redtail Technology - a leading CRM for financial advisors - to get his perspective.....Read More »

Young 401k Investors: The Lifetime Clients of Tomorrow?

By Wes Campbell, Account Manager on Friday, June 17th, 2011

Today, 401k retirement plans are gaining popularity faster than ever. Not only are more and more companies offering them, but many of these companies are starting to provide automatic employee enrollment. That means the need for proper investment advice is becoming increasingly important as 401k account holders seek professional guidance. In particular, there is a growing legion of young employees who are opening 401ks as part of their benefits package as they enter the workforce. Many of these individuals are inexperienced when it comes to investing, and eager to get advice from seasoned investment experts who can help them maximize the long-term value of their portfolios.....Read More »

5 Must-Haves to Look for From Your Social Media Archiving Provider

By Amy McIIwain, President, Financial Social Media on Thursday, June 16th, 2011

Amy McIIwain, President, Financial Social Media

Today, with more and more firms evaluating and entering into social media, it stands to reason that FINRA & SEC rules governing social media and archiving solutions will play a bigger role in the professional lives of Financial Advisors and Advisors. In fact, you may be feeling enormous pressure right now to begin leveraging social media in your practice. That's because an increasing number of clients are demanding that their financial advisors communicate with them through some form of social media—and it is, after all, a client's prerogative as to how they'd like to receive their communications. That said, when you're enlisting the services of a social media archiving provider, there are five essential questions you must ask. These questions will let you know whether the provider offers all the "must haves" that are necessary to do the job right...Read More »