End System Spotlight: What's Popular with Advisors—and What's Next?

By Brian Gannon, Technical Relationship Manager on Thursday, June 16th, 2011

As many partners and advisors have told us, one of the key benefits of aggregating held-away data with ByAllAccounts is that the data can be brought into wide array of end systems, such as reporting platforms, back office services, rebalancing tools…you name it. We make a point of keeping a constant dialogue going with end system providers—and most recently, we spoke with Envestnet Asset Management, provider of a cloud-based solution that incorporates reporting and front-, middle- and back-office services all under one umbrella.....Read More »

Data Security: Q&A with our CTO

Amy McIIwain, President, Financial Social Media

ByAllAccounts deals with sensitive account information every day, so it comes as no surprise that we get a lot of questions regarding how we keep that information secure and ensure your clients’ privacy. I had an opportunity to sit down with our Chief Technology Officer, Martin Dickau, to discuss some of the questions he hears most frequently. Here are the top 4 questions that Martin is asked, and the answers he provides.....Read More »

Advisor Picks the Right Partners to Increase AUM

By Barbara Kotlyar, Senior Marketing Manager on Thursday, June 9th, 2011

Here at ByAllAccounts, we run a fair number of webinars, and like most business initiatives, they require a bit of preparation. Most recently, we ran a webinar on June 8th in conjunction with Jefferson National that showed how we worked with them to help our mutual client—Kenjol Capital Management—significantly increase AUM. During these preparations, I had a chance to speak to some of the key players at Kenjol. I found that they had some interesting things to say that not only reflect how they managed to capture a greater share of wallet, but that also serve as guideposts to other advisors seeking to build their businesses.....Read More »

Get the Data on Retirement Account Performance – and Dare to Compare!

By James Carney, CEO ByAllAccounts on Tuesday, June 7th, 2011

When it comes to performance reporting, I’m reminded of those vision tests in the eye doctor’s office where you have to put your hand over one eye. You’ve only got half your vision, which is precisely the case when advisors report on managed account performance, but not on retirement assets. An important part of the picture is “dark,” and no matter how well you report the managed assets, the overall view is incomplete...Read More »

Social Media for Financial Advisors - Back to Basics: Content is King!

Content is king! I'm sure you've heard this term before, and it’s true. Content is huge when it comes to sharing online. It's how your brand is represented, how you position yourself as an expert, and how you interact with other users. What do I mean by content? Blog posts, news, articles, videos, photos and status updates are all examples of interactive content. The more quality content you post to your networks, the more users you will attract to return to your site. And don't forget to join the conversation. You may have a large amount of followers and are kicking out great content on a daily basis, but until you start jumping in the conversation with your users you won’t see a great return...Read More »

An Idea for Wealth Advisors: Including a Reverse Mortgage as a Part of a Holistic Financial Plan

I would like to advance a new idea; introducing a HECM Reverse Mortgage as one component of a holistic financial plan. By definition, home equity should be included for the plan to be considered truly holistic. Here are specific ideas for Financial Planners on how a reverse mortgage might function in this capacity:..Read More »

From Booth and Breakout: Two Observations from the 2011 NAPFA Conference

By Jodi Kling, on Wednesday, June 1st, 2011

I recently traveled to beautiful Salt Lake City, UT for the 2011 NAPFA National Conference. Though there were many interesting observations to be shared and made over the course of the two day event—both at the ByAllAccounts booth and in various break outs—on the plane ride home to Boston, I found myself thinking about only two...Read More »

Google Analytics 102: Mapping a Path from Prospect to Client

Amy McIIwain, President, Financial Social Media

In my last post, we discussed some basic features of Google Analytics and how advisors can utilize these SEO capabilities to your advantage. This time around, I would like to focus on how you can use some of these analytics tools to track the common paths prospects/visitors take through your website, and to identify the most effective combination and sequence of content that leads to a conversion. Also known as a "Buyer’s Journey," by tracing the steps past prospects have taken through your site from first visit to point-of-purchase, you will know which paths should be lit for future prospects to follow, and where to position the right content along those paths to lead them in the direction you want them to go (i.e a call-to-action or contact page.)..Read More »

10 Ways to Make Email Marketing Work for You

A recent study shows that close to half (49%) of consumers share content online at least once a week, with the majority being shared via email (86%). Email sharing even beat out Facebook (49%) and Twitter (4%). By marketing your content via email, you tap into a great opportunity to create valuable content that your recipients will want to share. How?..Read More »

The Art of the Invite: How Personal Messaging Increases Network Connections

Amy McIIwain, President, Financial Social Media

I was at a conference a few weeks ago listening to an excellent presentation by JD Gershbein on the power of LinkedIn in business communications. He told a great joke that resonates with me everyday while I'm networking online: a guy walks into a bar, sits down, orders a drink and notices a good-looking woman sitting at the end of the bar. He stands up and walks over towards her. As she notices him standing next to her, he politely asks, "I’d like to add you to my professional network on LinkedIn." That was where the joke ended, but I’m sure most of you can imagine that the woman was not impressed. You wouldn't approach a prospective connection in person as informally as you do online, would you? As the lines blur between online and offline communicating, it is essential to understand the inner-workings of personal messaging and how this can increase your networking power...Read More »